What is it?
MADE 4 THE USA is a brand/logo/license that will be administered by a 501(c)(3) of the same name. It functions independently of any National or State governmental body. Most importantly, it serves as an “umbrella” for all prior efforts in this regard, with an ability to independently administrate and enforce the tenets of its Logo Use Agreement. As the name and design implies, there are four promises made by manufacturers/retailers in exchange for the patronage and loyalty of the American consumer. Four guarantees that the product bearing this logo is simply THE BEST.
“We are entering a period of unprecedented desire for all things made and manufactured in the United States. I want American manufacturing positioned to maximize this opportunity. The old “Made in America” and “Made in the USA” no longer hold the trust and confidence of the American consumer in the way they used to. There is no universal standard and no way to enforce it if there was. We need something new, something bold, something that speaks to a new agreement between U.S. Manufacturing and the American Consumer. Something that says “American Businesses value the American Consumer first and foremost. You are our No. 1 priority and you deserve our very best!!”
- Mike Cargile, Founder